CASE STUDY
MedCare App
About the product
The Medical Itinerary/Pharma app offers affordable online purchase of medical supplies and equipment, and nearby store medicine ordering. Users can get discounts, auto-deliveries, and expiry date alerts. Share the app with friends and earn credits.
Objective: The Objective is to make buying medicines online easy and readily available. Give user options to set pill reminder and giving them free home delivery options.
Business Goal: To sell medicine and medical equipments online and generate revenue.
Problem Statement
Real time location of medicine delivery not available.
Option to rent medical equipments not available.
Keeping track of medicines is difficult.
Forget to take daily dose of medication.
Solution
Order tracking of medicines once medicines are purchased
Option to rent medical equipments needed as medical equipments are required for limited period of time.
Auto order medicines based on prescriptions.
Daily pill reminders can be set within the app.
User Research
The following user research based on the use of medical/pharma app was done with 55 people of different demographics, age, job, income, gender etc. The further steps were completed based on the data extracted from this user research.
User Persona & Empathy mapping
The following user persona was created from the data collected from 55 user tests. Based on this data the user needs, pain points, and user behaviour, complied into ONE singular user. Captured data on how the user behaves, user’s attitude towards the pain points, understanding the true problems. What the user: says, thinks, does and feels about the current process.
Card Sorting
The Ideation step in the Design Process begins here with card sorting, users were asked to sort the cards based on the apps product & service as per their thinking process. This process was done in 3 different steps.
Information Architecture
Based on the card sorting done in 3 groups, an information architecture was built, includes a navigation diagram, which shows the flow of information within the app, starting from the first step to ending a task. A user flow was also created with the same information, which shows how the user will complete a particular task in the least number of steps. Here a task of renting a medical bed was focussed on.
High Fidelity Screens
With the above information, the user research, information architecture and many iterations in the screen’s paper sketch, user testing the screens to make sure the process is easy to understand the high fidelity visual design for the app was designed. Take a look at few of the screens designed below. To view the complete prototype, flow and interactions designed for the app, click on “View Prototype”.
