CASE STUDY
Goated Café App
About the product
Goated Cafe is a booming cafe with a bold app design to enhance your coffee experience. Browse, order and completely customise your favourite coffees and other food items with utmost ease, like a GOAT! Personalised recommendations to make your selection easy, get reward points on orders and use them as money on your next orders, seamless navigation to further elevate your experience.
User Persona
These personas are fictional representation of the target audiences who might use Goated Cafe app. These personas help guide the design decisions by clearly highlighting the pain points, needs, behaviours and preferences of the target audience.
Problem Statement
In today’s fast-paced environment, coffee enthusiasts encounter numerous challenges in enjoying their favourite beverages at local cafes. Long wait times, limited customisation options, inconsistent quality, and a lack of personalised experiences can turn the quest for the perfect cup of coffee into a frustrating ordeal. Furthermore, busy professionals and students require a convenient and efficient method for ordering and receiving their coffee, while existing loyalty programs and rewards often lack seamless integration, hindering customer engagement and satisfaction.
Solution
To address these challenges at local cafes, we can develop a user-friendly app that streamlines the ordering process, allowing for extensive customisation options and real-time updates on order status. Implementing a loyalty program that seamlessly integrates with the app will reward customers for their purchases and engagement. Additionally, ensuring consistent quality through standardised preparation methods and regular staff training will enhance the overall experience, making it convenient and enjoyable for busy professionals and students to enjoy their favourite beverages.
Final UI Screens
